Project details
- Client
- Gustul Casei
- Industry
- Retail / Food
- Year
- 2024
- Services
- Technologies
- Result
- Checkout completion up 41%
Six checkout steps cut to two, and the abandonment rate halved.
The old checkout asked for an account before it asked for an address. We removed the account wall, collapsed six steps into two, kept the delivery-date picker people actually used, and put payment on the same screen as the summary. Cart abandonment fell from 71% to 34%.