If the preview stays blank, open the site in a new tab.
Project details
- Client
- Moldagro Industrial
- Industry
- Manufacturing
- Year
- 2024
- Services
- Technologies
- Result
- +62% quote requests in four months
- Website
- md.iherb.com
Forty years of products, one navigation nobody could get lost in.
The old site had 260 pages and no way to tell which of six product families you were in. We rebuilt the information architecture around how buyers actually describe what they need, cut the page count by a third, and gave every family one honest overview page. Enquiries from the site tripled in the first quarter.